ProFindr™
Privacy Policy
Last updated: October 10, 2026
Your privacy choices
Optional ProFindr analytics in this browser
When optional analytics are on, ProFindr records the searches you run, the pages you view, the results you see and click, and how long you stay on a page. These records are linked to random visitor and session IDs stored in cookies. We use them to measure and improve search results.
When optional analytics are off, ProFindr stops recording new searches, page views, site activity and result clicks from this browser and does not create new analytics IDs. Turning them off also stops our advertising partner's tracking from loading in this browser on our business signup pages. It does not stop the purchase reporting described under Advertising and attribution partners.
Analytics in this browser: On
More options
Reset starts a new analytics ID in this browser so future visits aren't linked to past ones. It doesn't delete records already collected, sign you out or clear your saved location.
Your choice is saved in a cookie in this browser only. If you clear cookies or use another browser or device, choose again there. Resetting identifiers stops future visits from being linked to past ones but does not delete records we already collected. See Data retention for how long these records are kept.
This setting does not stop payment records we need, information that call or lead partners receive when you choose to contact them, purchase reporting to advertising partners, or cookies needed for sign-in, saved location, checkout and security.
Browser choices and Global Privacy Control
If your browser sends a Global Privacy Control (GPC) signal, we treat it the same as turning optional analytics off, and a choice saved here cannot override it. You can also use browser or device settings to limit cookies and advertising identifiers. Blocking cookies may affect site features.
State privacy rights, including California
Residents of certain states, including California, may have rights to know, access, delete, or correct personal information, and to opt out of the “sale” or “sharing” of personal information or its use for targeted advertising, as those terms are defined by applicable privacy laws.
ProFindr works with advertising, analytics, sponsored-result, call, lead, and attribution partners. Some disclosures to those partners of cookie identifiers, device information, click events, purchase and conversion events, email addresses, or advertising identifiers may be considered a sale, sharing, or targeted-advertising use under certain privacy laws. The analytics setting above covers ProFindr's own optional analytics and advertising tracking on our business signup pages in this browser; it is not an opt-out of every partner disclosure. To opt out of sale or sharing, or to exercise another right, make a request as described below.
Make a privacy request
To opt out, or to request access, correction, deletion, or restriction of certain personal information, contact us through our contact page or email support@profindr.com with “Privacy Request” in the subject line. Include enough information for us to understand and verify your request. Business account owners can update many profile details in their account.
We will not discriminate against you for exercising privacy rights. We may need to verify your request before acting on it.
Who we are
This Privacy Policy explains how ProFindr (“ProFindr,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you use profindr.com, search results, sponsored placements, business listings, account tools, optional paid services, call features, lead forms, and related services.
Information we collect
Information you provide. We collect information you choose to submit, such as name, email address, phone number, business name, website, address, city, state, ZIP code, service category, profile description, hours, logos, photos, messages, callback requests, account information, support requests, and subscription information.
Search, usage, and device information. We collect information about how the service is used, including search queries, pages viewed, results shown, result clicks, call-button clicks, lead-form activity, the page that referred you, campaign tags in links, approximate location, browser and device details, IP address, cookie and session identifiers, timestamps, and similar diagnostic or analytics data.
Location information. We may estimate your approximate city or state from technical information such as your IP address. If you choose to share your precise location, your browser may send us latitude and longitude so we can show local results or look up the matching place name.
Payment information. Paid services and existing subscriptions are processed by payment processors such as Stripe. We receive payment-related records such as customer and subscription IDs, service or plan, billing status, and limited payment details. We do not store full card numbers.
Cookies and tracking technologies
We use cookies and similar browser storage to operate the site, remember visitor and session identifiers, support searching and refining results, store approximate location choices, measure performance, prevent abuse, measure advertising, and improve results.
Examples include ProFindr visitor, session, search and location cookies, identifiers from advertising links, and our advertising partner's tracking. That tracking loads only on our business signup pages and only when optional analytics are allowed, so the partner can measure which advertising campaigns bring businesses to ProFindr. Your browser may let you block or delete cookies, but some features may not work correctly.
You can turn optional analytics off or on, or reset your analytics identifiers, under Your privacy choices.
How we use information
We use information to provide and improve search results, operate sponsored placements and call features, publish and manage business listings, confirm account access, review business-profile submissions, process paid services and existing subscriptions, route consumer messages and callback requests, detect fraud or abuse, measure ad and search performance, attribute purchases and other conversions to advertising, troubleshoot issues, communicate with users and businesses, enforce our terms, comply with law, and protect ProFindr and our users.
How we disclose information
Businesses and advertisers. If you contact a business, submit a lead form, request a callback, or click a call feature, we may share the information needed to respond to your request with the relevant business, advertiser, call partner, or service provider.
Service providers. We use service providers to host the site, store data, sign users in, process payments, send emails, analyze performance, measure advertising, provide maps and location lookup, and operate related services. They include hosting, database and sign-in providers, payment processors such as Stripe, email providers, mapping and location providers, analytics tools, and advertising or attribution partners.
Advertising and attribution partners. We may disclose event, click, conversion, device, browser, referral, and advertising identifier information to ad networks, affiliate or sponsored-content partners, call and lead partners, and measurement providers so we can attribute campaigns, improve advertising, and pay partners. When a business completes its first paid listing purchase, we report the purchase to advertising and attribution partners to measure which campaigns lead to sales. This report can include the purchaser's email address, IP address, browser information and advertising identifiers. It is sent from our servers and is not controlled by the analytics setting or Global Privacy Control.
Legal, safety, and business purposes. We may disclose information if we believe it is necessary to comply with law, respond to legal process, enforce our terms, prevent fraud or abuse, protect rights and safety, investigate security issues, or complete a merger, acquisition, financing, reorganization, or transfer of assets.
ProFindr text messages
ProFindr business listings currently send profile and quote-request notifications by email. We do not send ProFindr text messages to listing customers, and buying a listing never requires consent to receive texts. If we offer text messages in the future, they will require your separate opt-in, and you can reply STOP to opt out or HELP for help.
Mobile numbers and SMS opt-in information provided for ProFindr text messages, including any opt-in or opt-out previously recorded, are not sold or shared with third parties or affiliates for marketing or promotional purposes. We keep consent and opt-out records as needed to honor your choices and meet legal obligations, and may share only the information needed to deliver and support requested messages with service providers acting on our behalf.
Business profiles and public information
Information submitted for a business profile, including business name, service areas, phone number, website, address or location, hours, descriptions, logos, photos, badges, and similar profile content, may be displayed publicly in ProFindr search results and profile pages. Do not put private information in a public profile field.
Data retention
We keep information for as long as reasonably needed to operate ProFindr, provide accounts, profiles, and optional paid services, maintain business records, measure performance, prevent fraud or abuse, resolve disputes, comply with legal obligations, and enforce agreements. Retention periods vary depending on the type of information and why it was collected.
Analytics records. Browser analytics events and page-view counts are deleted after 90 days. Search and result-click records collected on or after October 9, 2026 expire after 90 days; a search linked to result clicks is kept until those click records expire. Search and click history collected before October 9, 2026 is kept pending a separate review; you can ask us to delete it using the contact options below. Records we need for billing, accounts, fraud prevention and security are not covered by these analytics periods.
Security
We use administrative, technical, and organizational measures designed to protect information. No website, database, transmission, or storage system is completely secure, and we cannot guarantee absolute security.
Children
ProFindr is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and delete it where appropriate.
Third-party links and services
ProFindr may link to or integrate with third-party websites, advertisers, businesses, payment processors, mapping providers, analytics providers, and other services. Their privacy practices are governed by their own policies, not this Privacy Policy.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date shows when the latest version took effect. If changes are material, we may provide additional notice as appropriate.
Contact
For privacy questions, contact ProFindr through our contact page or email support@profindr.com.